What is the Sustainable #AGOODPLAN badge?

#AGOODPLAN SOStenible is a commitment to tourism sustainability.

A badge that values companies and tourism organizations that actively work to contribute to the achievement of the Sustainable Development Goals (SDGs). This seal ensures that the activity carried out is committed to a new model of non-aggressive tourism, a model that meets the needs of its customers without compromising future generations

Get more visibility

Increasingly, sustainability is essential in the decision-making of many consumers. Sustainable companies gain greater visibility, both in specialized channels and through user feedback. Position yourself as a sustainable tourism company and gain in visibility.

Develop SOStenable experiences

We help you develop a closer tourist offer. Authentic experiences that generate a positive impact on local development and contribute to sustainability. These experiences are best rated by users.

Increase your bookings

Tourism services that work for sustainability are better positioned and increasingly demanded by consumers. Position yourself as a leader in offering sustainable products and/or services and communicate your commitment through distinctive SOStenable tourism.

What does the badge take into account?

Applicants, on a voluntary basis, undertake to meet a number of requirements specific to a new tourism model, which has a positive impact on the entity itself, society and the environment and is based on the principles of sustainability.


Climate sustainability

Experiences that promote the rational use of energy, the development of renewable energies and that bet on low-emission transport systems and sustainable mobility.




Environmental sustainability

Experiences that promote the preservation of nature, animal welfare, rational use of water and the proper management of waste.


ODS 12

ODS 14

ODS 15


Social sustainability

Experiences that promote cultural exchange with the local community and ensure the protection of human rights.





ODS 10



Economic sustainability

Experiences that promote the economy and the promotion of local employment, achieving a better distribution of wealth.





Cultural sustainability

Experiences that help to know and respect the cultural diversity of the destination, promoting the preservation of its culture and customs.


ODS 16

How to get the SOStenable #AGOODPLAN badge?


Send us your details

Fill out the form by choosing the category of your product or service. In it you will find a series of questions to assess sustainability in different areas.


We value the requirements

The AGP team appreciates your request and, if necessary, we will make a series of recommendations to ensure the sustainability of your services.


We publish your offer

Your product or service will be published on our website and customers can start making reservations.


Tourism and SDGs

In 2015, United Nations member states agreed to the adoption of the

“2030 Agenda for Sustainable Development”
an action plan for the next 15 years that seeks to
equality of
protect the
and guarantee
and all this,

leaving no one behind.

The 2030 agenda addresses 17 Sustainable Development Goals (SDGs), which lead to
sustainable development and that tell us how to move into action.

Want to know how you can contribute to the 2030 agenda while enjoying an unforgettable trip?

Icono ODS 1 para la agenda 2030

Sustainable tourism contributes to poverty reduction by promoting small local businesses. It also provides a great opportunity to generate wealth through job creation.

The supply of local agricultural products improves the well-being of the destination community and makes the tourist market more attractive by offering tourists a greater authenticity in their experiences.

Tourism revenues can be reinvested in health care and services, which should aim to improve maternal health, reduce child mortality and prevent disease, among others.

Tourism can provide incentives to invest in vocational education and training, contributing to the employability and socio-economic inclusion of people in local communities.

Tourism is a tool for women’s empowerment, in particular through the provision of direct jobs and income generation in tourism and hospitality-related enterprises.

Tourism improves and provides services related to access, safety and hygiene of water and sanitation, ensuring a lower risk of diseases in communities with these services.

As a sector that requires substantial energy input, tourism accelerates the shift towards renewable energy, promoting sustainability and respect for the environment in its activity.

Tourism drives global economic growth and provides 1 in 11 jobs. It creates decent work opportunities and contributes to the improvement of living conditions in particular for young people and women.

Tourism can influence public policies aimed at modernizing infrastructure to make them more sustainable, innovative and efficient.

Tourism can become an instrument for community development and the reduction of inequalities by involved local populations in their development.

Tourism can promote the regeneration of decaying areas, and contribute to preserving heritage, facilities, reducing pollution, preserving heritage sites and open spaces.

A tourism sector that adopts sustainable consumption and production practices can play an important role in accelerating global change towards sustainability.

Tourism contributes and is affected by climate change. That’s why it must play a leading role in the global response to climate change. By choosing sustainable tourism, you choose to take care of the planet.

Tourism can help preserve marine ecosystems and promote a blue economy and sustainable use of marine resources. It is essential to conserve and use the oceans, seas and marine resources sustainably.

Biodiversity is often one of the main reasons why a destination is visited. Sustainable tourism plays an important role in biodiversity conservation and respect for terrestrial ecosystems.

Tourism is billions of meetings between people from diverse cultural backgrounds and can foster multicultural and interreligious tolerance and understanding, laying the foundations for more peaceful societies.

Because of its cross-sectoral nature, tourism can strengthen public/private partnerships and engage multiple stakeholders to work together to achieve the SDGs and other common goals.